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Danny Ortiz-Wills

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EBOOKS

BRANDING // ILLUSTRATION // EBOOK DESIGN // EMAIL CAMPAIGNS // LAYOUT DESIGN

PROJECT DESCRIPTION


Shopmonkey strives to create assets that position the company as a thought leader as well as a helpful resource to all auto shops – even if they do not subscribe to Shopmonkey. My role in the creation of these assets was to bring them to life in a way that was on-brand, visually stunning, and that would keep the reader engaged. The ebooks were high visibility projects supported by social boosting, blog posts, and email marketing and required graphics for each. Each gated Shopmonkey agnostic ebook includes tips on how to successfully run and grow auto shop businesses at any stage, while still remaining branded. 

BEHIND THE DESIGN

The theme of the eBook was around driving results for your auto shop, and featured real Shopmonkey customers and the real results they had experienced. For each ebook I was given unique data, customer quotes, tips, recommendations, categories which I merged visually with illustrations and shop photography we had of actual customers to lean into authenticity. The results were that customers had a sense we were talking about real shops, real results, and delivering real insights.

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